Planet Now Commercial Series
About
Planet Now is a brand new app that connects users with amazing offers and specials for a range of businesses – from bars and restaurants to theme parks and nightclubs.
Don’t know what to do with yourself tonight? Jump on Planet Now and find some cool offers in your area and within your budget.
Task
As an app startup Planet Now needed some eye-catching content to introduce themselves into the marketplace. It was also very important to set the tone of their brand. Thankfully the founders have a great sense of humour so they were very open to Birdhouse playing around with some funny scenarios and concepts.
Our job was to create a series of short commercials to speak to the different target markets of Planet Now – families, clueless males, and date night hopefuls.
Approach
This is a great example of Birdhouse managing the creative process from beginning to end. Each script and creative idea was developed in-house and the Planet Now team gave us a long leash when it came to funny ideas. We were able to try some things that not all clients would be open to (so that was awesome).
Birdhouse wrote all of the scripts, produced the various shoots across multiple filming days (including talent casting), and polished the edits in post production.
This project was a whole lot of fun! You can tell just by watching the commercials.
Result
The end products are tongue-in-cheek ads that introduce viewers to the Planet Now ethos as well as tell them what the app actually does.
Fun is the name of the game and these commercials are certainly cheeky. We had a great time working on this project so keep an eye out for more in the future!
And you can check out the very FIRST commercial we produced for Planet Now right HERE (it’s funny too)
