MIRA Residential - TVC
About
The team at MIRA Residential has been constructing modular homes in Western Australia for over two decades, delivering excellence in their craft and building properties for every lifestyle.
Task
We were tasked with piecing together the footage MIRA had provided us with and transform it into an inviting and warm TVC.
Approach
For this edit, we wanted to use graphical elements that were similar enough to their logo. Sleek, thin lines used to accentuate different title sequences through the TVC kept things visually interesting and consistent.
Using a lot of slo mo shots kept things looking cinematic, allowing certain moments to breathe more. Sometimes this would be on a nice sunrise/sunset shot, sometimes during action moments, but in each instance it was highlighting texture or other special moments which help make MIRA – MIRA.
Result
We’re incredibly pleased with the result, we had a great time collaborating with MIRA on this project. Edit only jobs are always interesting as it’s great to see what sort of amazing footage we get to work with, and this is just another addition to that list.
We’ve done a few great real estate based projects as of late, check out another one HERE!
