Old Young's Distillery Capital Raise 2024
About
Old Young’s Gin Distillery has been a food and drink staple for the Swan Valley for nearly a decade, and has achieved some incredible feats in this time; earning them the 2023 Craft Gin Producer of the Year Award from the Icons of Gin – Old Young’s is getting ready to catapult themselves from being local legends, to international superstars.
With this capital raise, the proceeds are to be put towards a brand new, multimillion dollar location. An architectural marvel set to rival Notre-Dame (their words), this new venue will attract thousand to the Swan Valley to experience a taste of WA.
Task
We were asked by the fantastic creative team at Kiosk Creative to help produce the Hero video for this capital raise. It needed to be entertaining, engaging, and informative to help attract investors. Kiosk developed the creative and then it was our job to make it happen and make it look beautiful.
Approach
This project required a fair bit of pre-production to ensure every aspect of the project’s goals were addressed in the video in some visual way. We wanted to include Old Young’s fantastic labelling on all of their craft gins, as well as show off the fit out at their current location.
We also wanted to highlight the personalities that make up the Old Young’s team; from it’s founder, James Young, to all manner of important characters that breathe life into the business. We felt it was important to be transparent and hit those personal notes a bit more as this proves to be an extremely effective strategy when seeking investment.
We incorporated a lot of animation and “infographics” to keep the energy moving and provide some visual interest as a lot of this video is people speaking directly to camera. We worked alongside the creative team at Kiosk to come up with the best approach for each scene – which we loved because the team there is absolutely amazing at what they do.
Result
After such a massive undertaking it was fantastic to see the campaign kick into gear – and what an amazing turnout in such a competitive market, raising nearly $1.5 million!
This is an incredible result and we could not be happier for the whole extended team. We are incredibly proud to have contributed to this project in a very meaningful way, and we’re so excited to see what the future has in store for Old Young’s and their new location.
If you’d like to check out another capital raise video that we’ve been apart of, click HERE!
